What's new
L'Occitane released sales performance for 3QFY22 (ended December 31, 2021): Revenue increased 13.5% YoY to EUR650mn (up 9.5% YoY in constant currency rates)。 By brand:1) ELEMIS retained encouraging revenue growth at 47.3% YoY, driven by returns of wholesale and spa businesses, new market expansion (Russia and Japan) and acceleration of online sales in the US and the UK; 2) LeP increased 13.5% YoY and contributed 81% of total sales; 3) Limelife sales remained lackluster, declining 27% YoY due to a high base in 3QFY21 and sluggish recruitment of beauty guides. By region, 1) China continues to be the largest market with 23% YoY growth in sales, with group brands’ sales increasing 40% during the Double Eleven Shopping Festival; 2) US was rejuvenated with Black Friday sales returning to pre-COVID-19 levels despite reduced discounts and intensive competition; and 3) UK sales grew 30% YoY with recovery of retail sales after the lifting of COVID-19 lockdown restrictions.
Comments
Per management during the call, 1) a slowdown of traction in China could be unavoidable as the growth of Chinese premium beauty sector sales is slowing, but the group as a whole continues to outperform peers; 2) travel retail performance has been buoyed by domestic travel retail sales (i.e. Hainan duty-free business) but may not recover to pre-COVID-19 levels until FY23. Management reiterated the potential of global travel retail business - ELEMIS’ exclusive partnership with One Spa World in global cruise lines (which accounted for 18% of ELEMIS 2018 net sales at EUR25mn) is recovering with the resumption of cruise ships; 3) momentum of ELEMIS in China continued via exclusive distribution through Sephora China and customer acquisition through its flagship store, with a second domestic flagship store in Nanjing scheduled to be opened by January 2022; 4) management lifted FY22 guidance, with revenue growth at 15-16% YoY (previous mid-teens); operating profit margin (OPM) of 15-16% (previous 15%), and mid-term (FY24) guidance to be refreshed during FY22 annual updates.
Valuation and recommendation
We keep our FY22-23 revenue forecasts intact as management’s guidance lift is reflected in current figures; we lift our net profit forecasts 3% and 3% on higher OPM guidance. We maintain our OUTPERFORM rating and TP of HK$36 (23x FY23e P/E, offering 19% upside)。 The stock is trading at HK$30.3, implying 19x FY23e P/E. Risks: Slower-than-expected ELEMIS ramp up; COVID-19 worsening; forex fluctuations.