The Company’s contracted sales have generated strong growth since2015. The contracted sales amounted to RMB953.82 mn in Jan. 2016,representing a 33.3% YoY jump.
The Company has developed an asset-light strategy. The strategiccooperation with Tujia and Pingan UOB Wealthtone will promote thecompetitiveness of its products and enhance its financial channels. Inaddition, several announced connected transactions reveal the smoothoperation of the asset-light strategy.
The Company has increased its land reserves exposures to tier-1 andtier-2 cities. In addition, we believe the Company’s updated energy-savingand heating and cooling systems should provide a higher premium on itsproducts while air pollution becomes worse in Mainland China.
Upgrade to ‘Buy’. We have revised up our target price to HK$2.26 toreflect the strong contracted sales and higher forecasted total revenue. TheCompany has more saleable resources during 2016 to 2017. Therefore, weestimate that homes sales will grow rapidly, but current implied underlyingPER in 2015, 2016 and 2017 is only 3.4x, 3.2x and 2.8x, respectively. Wethink that the Company’s valuation is attractive. Therefore, we upgradeModern Land to ‘Buy’. The target price implies a 36% discount to its revised2016F NAV of HK$3.53 per share, 5.2x underlying 2016PER and 0.9x2016PBR.